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Embodying Identity Through Distinctive Branding
Logo & Branding
The logo and branding of the University of Kelaniya serve as a visual representation of its identity, values, and mission. The logo encapsulates the university's commitment to academic excellence and cultural heritage, reflecting its rich history and dedication to fostering knowledge. Effective branding strategies are employed to create a cohesive and recognizable image across all communication platforms, enhancing the university's visibility and reputation.
UoK's Brand Guideline
The outline of the brand guidelines mentioned herewith is the essential content developed strategically and purposefully for the success of UoK's overall branding objectives.
UoK's Emblem, Logo & Symbol
Emblem
The design which occupies the first and the second concentric circles of the emblem portrays a lotus pond. The design depicts a central lotus flower in full bloom, surrounded by two wavy lines that represent the ripples on the surface of the water and leaf-shaped motifs that represent lotus leaves. If one assumes that the pond contains muddy water, the fully blossomed lotus, which is a traditional symbol of wisdom and purity, contrasts with the defiled water from which it arises, as epitomized by the University’s motto “Self-purification is by insight” that is placed at the top of the emblem.
Logo
The cornerstone of the visual identity of any institution is its logo. Similarly, the logo serves as the heart of our identity and represents us on every occasion. It not only acts as a symbol but also as a stamp of quality. Hence, we firmly believe that our logo is and should always be the most consistent component in communicating to our stakeholders.
Symbol
The cornerstone of the visual identity of any institution is its logo. Similarly, the logo serves as the heart of our identity and represents us on every occasion. It not only acts as a symbol but also as a stamp of quality. Hence, we firmly believe that our logo is and should always be the most consistent component in communicating to our stakeholders.
Use University Logo
It must never be redrawn, digitally manipulated or altered and must always be reproduced from a digital master reference. The primary logo uses Marron and Yellow. Monochromatic and reverse versions of the logo are available for specific requirements.
The university logo must be placed appropriately, top left or middle of the post/flyer, and must be in line with guidelines for using the university logo and university name.
For certificates & printed materials such as T-shirts or if you are a student or third party you must get permission before use logo from the registrar of the university (registrar@kln.ac.lk).
University Colors
Primary Colors
The visual story of the University of Kelaniya will be reflected through its colours. Thus, the appropriate use of the given colour palettes is one of the main points in communicating our identity through the materials we use
Faculty Colours
Our faculty colours were identified based on the visual colour spectrum, and thus, the departments within the faculties are given the freedom to use colour variation within the colour given for your respective faculties
